Google Ads Updates

Latest Google AdWords Updates 2018 – Latest AdWords News, Updates & Features Get here latest Google AdWords Updates for 2018. Top News and AdWords updates that will change Ad campaign management in 2018 have been compiled here. It has almost become a trend, that AdWords updates are always in the news in every month as Google has introduced several updates in its tool. This is because Google has realized AdWords’ continuous increase in popularity and its concentration in the hands of the big players. Here, you will find all of the latest AdWords updates, News and features that have been introduced in 2018. #1 Google Introduces ‘AdWords Reach Planner’ Tool for YouTube Google has come up with a new tool known as ‘Reach Planner’ for YouTube and other video platform ads on AdWords. This tool will help to predict the reach and conversion rate of a particular video campaign on YouTube and other supported media platforms. As the name suggests, Reach Plann...

Google's August 1st Core Update: Week 1 Temperatures peaked on August 1-2 (both around 114°F), with a 4-day period of sustained rankings flux (purple bars are all over 100° F). While this has settled somewhat, yesterday's data suggests that we may not be done. August 2nd set a 2018 record for MozCast at 114.4°F. Keep in mind that, while MozCast was originally tuned to an average temperature of 70°F, 2017-2018 average temperatures have been much higher (closer to 90°  in 2018). Temperatures by Vertical There's been speculation that this algo update  targeted so called YMYL queries  (Your Money or Your Life) and  disproportionately impacted health and wellness sites . MozCast is broken up into 20 keyword categories (roughly corresponding to Google Ads categories). Here are the August 2nd temperatures by category: At first glance, the "Health" category does appear to be the most impacted. Keywords in that category had a daily average te...

31 Advertising Statistics to Know in 2018 Marketing Ideas The marketing industry is constantly changing, and that’s particularly true of digital channels. And while keeping up with new trends can be challenging, it’s more than worth the effort. Staying on top of what’s happening in the industry is the best way to keep up with your competitors and identify new strategies that will move you closer to your marketing goals. With that in mind, we’ve compiled a list of 31 of the most important advertising statistics you should know to succeed in 2018. Keep reading for the up-to-date information you need on PPC advertising, social media, mobile advertising, email marketing, video advertising, and what’s on the horizon for the marketing industry. PPC Advertising Statistics 1. Google and Facebook still hold the largest share of total US digital ad spend, with  38.6% and 19.9% , respectively. It should come as no surprise to experienced digital marketers t...