The Travel Marketers’ Guide to Google Ads
Wikipedia defines traveling as “a violation of the rules [of basketball] that occurs when a player holding the ball moves one or both of their feet illegally.” For the purposes of this blog post, this is, of course, the incorrect usage of the word. We’ll be talking about travel as an industry, in the context of Google Ads. But it allows us to link out to this Tweet , which we felt like we owed you. Being a professional marketer in the travel industry isn’t easy—competition is fierce, seasonality can be unpredictable, confusing sales cycles abound—so please savor this moment of levity before we dive into our guide. The Current State of the Travel Industry Travel industry ad spend is on the rise. There’s a good chance that in the past, as you’ve juggled all the various marketing initiatives on your plate, you’ve toyed with the idea of simply stepping back from the fray of digital advertising. Nobody’s going to fault you for thinking about doing so. But s...