Google Ads Updates

4 Google Ads Features Agencies Should Prepare For If you’re a digital marketing agency who manages Google AdWords accounts for your clients, then you have probably heard of the recent announcement that the platform is undergoing some changes.  Google AdWords will now be “Google Ads,” and outside of the obvious logo change, there are some alterations that you and your clients should be cognizant of going forward. Although AdWords has encompassed many marketing tools as a part of its platform (GDN, Shopping, YouTube, etc.) the brand has always been synonymous with paid search. This rebrand aims to deliver a more holistic platform that encompasses all of Google’s ad channels under one convenient umbrella. In this article, I will walk through what I consider to be the biggest changes that could impact your agency’s business operations, allowing you to provide more value for clients as well as creating unique selling points for future prospects. Something to Keep...

Google Ads Mobile Benchmarks for YOUR Industry Gordon Donnelly Last updated:  August 13, 2018 Paid Search Marketing It’s a mobile-first world. This year,  52.2 percent  of all website traffic worldwide has come from mobile devices. Google rolled out its mobile-geared  Speed Update  to all users in July; and just a few days later, announced the release of  Mobile Landing Page Speed Score  in the Google Ads UI. The search marketing world is adapting rapidly to keep up with the influx in mobile usage, and outflanking competitors in your mobile search and display campaigns is more important than ever. What are the numbers you should be looking to beat? We dug into our data to find out! From our vast pool of client accounts, we’ve pulled the following benchmarks for Google Ads (formerly known as AdWords) running on mobile devices: Average Mobile Click-Through Rate  (CTR) in Google Ads by industry, for both Se...

Let’s dig into the  11 most interesting features and changes announced at Google Marketing Next . 1. AdWords Has a New UI Google is billing this as “the most powerful change [they’ve] made to how advertisers visualize and manage their campaigns in over 15 years.” And it’s easy to see why. The new AdWords UI is sleek. It’s sexy. It’s everything the clunky old UI, with its overlapping shades of grey and unfindable sub-menus, is not. That being said, you needn’t worry about wrapping your mind around the whirring new labyrinth just yet: despite the fact that millions of advertisers already have access (and can vacillate between the old and new UI’s at will) the “new AdWords experience” won’t be available to everyone until December. Stay tuned: we’ll have a more in-depth post on the new AdWords UI later this week! 2. Life Events Targeting Comes to YouTube and Gmail Ads There are some things that can be categorized as everyday purchases. Hand soap. Corn Chips. Cigare...